Definition:
Segmentation is a classification of customers by one or more characteristic to identify a group of customers which have similar needs and demand concerning the recognized quality of product or services.
Who are those customers who most appreciate your area of superiority?
Segmentation is a classification of customers by one or more characteristic to identify a group of customers which have similar needs and demand concerning the recognized quality of product or services.
Who are those customers who most appreciate your area of superiority?
- What are their demographics (Age, Education, Gender, Income, Location, Occupation, Family Status,etc)?
- What are their Phychographics (Goal, Ambitions, Wants, Needs, Motivation, Hopes,etc)?
- How would you describe your perfect customer?
Segmentaton defination: The divison of market into different homogenous gropus of consumers as knonw as Marketing segmentation.
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