Monday, February 13, 2012

ITM EMBA- Class 22 Marketing Lecture

The first class of marketing for ITM EMBA- Batch 22 was conducted on 12th February 2012 at Vashi.


  









































Core concepts of Marketing listed below were discussed:

1) Production
2) Product
3) Selling
4) Societal Marketing


Other concepts such as Selling Concept, Brand Concept, Value Enhancement,Creating New Markets and AIDA (Awareness, Interest, Desire and Action) were discussed.



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